The brief
The brief was to create my own digital marketing brand from scratch and build a digital communications strategy around it, aimed at Gen Z and designed with the user in mind. A key part of the brief was designing and building a website for the brand.

What I did
I created Mima Rose Media, a marketing agency that helps Gen Z creators and small brands look polished without feeling corporate. I developed the brand identity, including the logo, colour palette of burgundy, pink, yellow and cream, and the brand voice.

To understand who the website was for, I ran an online survey with 18 Gen Z participants. The results showed what they look for in a brand and on a website, and that a strong portfolio is what builds trust. I used these findings to create a primary and two secondary user personas.

Then I planned the website with hand-drawn wireframes and a user journey map, and built it, with the portfolio and services easy to find. The result is a website that matches the brand’s chic, personal style.