The brief
Mzansi Blend is a South African coffee bar with a sit-down, community feel, serving speciality coffee, bakery treats and light snacks. The brief was to take the brand identity and platform choices from the earlier phase (DOC2006) and put them into action. That meant creating and publishing real content on Instagram, Facebook and TikTok, including at least four video posts, four graphic posts and four photography posts, all planned in a content calendar.

What I did
I started by evolving the campaign idea from “the Sunday lunch table, every day of the week” to “bringing people together over coffee”, with the message “A taste of home in every cup.” This gave me room to show everyday moments between friends and family, not just one occasion.

I then built a planned Instagram grid, recreated inspiration shots in my own style with warm, golden-hour lighting, and created photos, graphics, reels, stories and TikTok videos. I mapped everything into a September content calendar with set dates, times, platforms, captions, keywords, calls to action and hashtags, and set up and published live profiles on all three platforms. The visuals, tone and message stay consistent across Instagram, Facebook and TikTok, while each platform’s format and energy is respected.

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